Search Engine Marketing
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Creative Solutions for Growth in the Digital Space
Search engine marketing (SEM)
Search engine marketing (SEM) builds your online relevance and strengthens website authority by leveraging paid advertising on search engines. Enhanced search engine visibility often leads to increased sales, greater brand awareness, and valuable data insights. These insights can help you better understand and connect with your current and prospective customers.
Two Key Objectives of SEM:
- Direct Response Advertising: Drives immediate actions like purchases, sign-ups, or inquiries.
- Brand Awareness Advertising: Builds long-term brand recognition, trust, and familiarity.
Consider these insights
%
According to Google, the amount by which search ads can increase brand awareness.
%
of users will click on a paid Google ad when searching for an item to purchase online.
%
of Google searches are done by users seeking local information.
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Measure. Analyze. Optimize.
With customized, detailed reporting, SEM provides clear insights into campaign performance. Track key metrics like impression share, click-through rates, and personalized KPIs to evaluate your impact and refine your strategy for maximum effectiveness.
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Leverage Remarketing to Reconnect
SEM empowers you to re-engage potential customers who previously visited your website but didn’t convert. Remarketing serves targeted ads to these visitors as they browse other sites, keeping your brand top of mind and encouraging them to return.
100% It's all about customer experience.
Will Davis / Director of Digital
A professional with 15 years of experience navigating the kaleidoscope of all things digital media and marketing.
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