Programmatic Advertising
Advanced Automation in Buying and Selling Media
Programmatic advertising technology uses machine bidding to make buying online advertising space more efficient and cost-effective. These ads can take many forms, but are commonly seen in:
- Audio advertising
- Video advertising
- Display advertising
With Intrix, you can also employ more intricate digital media strategies with tools such as Native, Behavioral, and Contextual Ads.
We’ve built relationships with trusted partners that help us keep your business on the forefront of digital advertising. By leveraging programmatic ads for your business, you can maximize profits by only advertising to the right people at the right time.
The US share of global programmatic ad spending (by far largest market share).
of US-targeted ads were purchased programmatically in 2018, with numbers expected to increase in coming years.
of 2019 programmatic ad spend is being applied to mobile ads, as opposed to desktop ads.
The automated process of bidding allows advertisers to buy space for digital media and to pay only for the relevant impression that they actually receive. You can customize your maximum spend or number of impressions, thereby maintaining complete flexibility and control.
Using customer data, these ads will be shown to the right audience, at the time they are going to be most receptive to them, for maximum possible efficacy.
Intrix clients receive detailed, granular reports on every aspect of their programmatic advertising campaigns, including KPI metrics and campaign pacing so budgets are always precisely controlled.
