Programmatic Audio
Unique Opportunities to Reach Your Audience
Intrix creates programmatic audio campaigns designed to capture your audience’s attention and position your brand in front of the right person at the right moment. We do this by focusing on:
- Mobility: More than 75% of streaming audio is done on mobile devices. With more users going mobile, focusing on programmatic mobile advertising is an excellent way to capture more potential customers.
- Engagement: With programmatic advertising, you can serve highly-personalized audio content to listeners when you have their undivided attention and aren’t competing with other media. This allows for higher levels of engagement and potential action.
- Flexibility & Control: In-flight optimization allows you to adjust your targeting criteria and bids in real time to maximize your reach and return.
- Transparent Reporting: We provide comprehensive reporting, insights, and detailed analysis of how your ads are performing, who heard them, and how to continue to perfect the results.
Over 53% of the population ages 12+ listen to internet radio every week, at an average of 4+ hours per day. With more immediate access to specialized options, listeners are increasingly choosing streaming audio over traditional radio. Many vehicles and homes are now equipped with smart technology that makes it easier than ever to listen to music or podcasts at any time.
Percentage of streaming radio listeners that are listening via mobile, therefore able to do so constantly.
Year-over-year growth in on-demand streaming services; currently the majority of US audio consumption.
Higher listener recall with targeted digital radio ads than traditional radio.
1 out of 3 consumers search for a product or service after hearing about it in an audio ad three times.
