Search Engine Marketing (SEM)
GoogleAds
BingAds
Search engine marketing helps you build online relevance and website authority through paid advertising space on search engines. Higher search engine visibility often goes hand-in-hand with increased sales, brand awareness, and data gathering. This data can be invaluable in helping you understand and appeal to your current and potential customer base.
Search engine marketing is comprised of two main objectives; direct response advertising and brand awareness advertising. While direct response advertising is designed to create an immediate return and response from the viewer, brand awareness advertising is designed to create long-term brand relevance, trust, and familiarity.
According to Google, the amount by which search ads can increase brand awareness.
of users will click on a paid Google ad when searching for an item to purchase online.
The average percentage of the marketing budget that marketers put into mobile ads in 2019.
With customized, detailed reporting, you’ll have insight into the exact metrics of your search engine marketing campaign, including insights on impressions shared, click-through rates, and personalized KPI’s that allow you to visualize your impact and adjust your strategy as needed.
SEM also allows you to take advantage of remarketing, connecting your website with visitors who may not have made an immediate purchase or inquiry. It positions targeted ads in front of a defined audience that has visited your website before as they browse elsewhere around the internet.
